Paula Batson has spent the majority of her career at the intersection of entertainment and technology. An accomplished senior executive with years of experience in digital entertainment, mobile, social media, and big data she has created value for global media companies and innovative start-ups. She previously led PR and Communications at live streaming social platform, YouNow.
Bringing a unique passion to her career path in music and media, she has worked with artists ranging from Miles Davis to Willie Nelson and created value for such iconic brands as RCA Records, Columbia Records, Universal Music, CDNow and Book of the Month Club. She has worked in executive positions for the Fox Mobile Group and German media company, Bertelsmann as well as startups such as pioneering digital music company N2K, music locker start-up, Myplay, video creation app, Magisto and social media optimization platform, SocialFlow.